AI Tools for Smarter Marketing

Artificial Intelligence (AI) is transforming the way businesses connect with customers, streamline operations, and manage marketing efforts. To help local businesses explore these opportunities, the Ohio Small Business Development Center (SBDC) at Cleveland State University is offering a workshop led by Niki Spencer. This session introduces key categories of AI tools that can elevate your business strategy and improve day-to-day efficiency.

Key Categories of AI Tools in Marketing

• Chatbots
  AI-powered chatbots can improve customer service by providing instant responses, handling routine inquiries, and guiding customers through purchases—freeing up staff for more complex needs.

• AI CRM Software
  Customer Relationship Management (CRM) systems enhanced with AI help organize customer data, automate tasks, and provide insights that make personalization easier than ever.

• AI Productivity Tools
  From automating repetitive tasks to managing communications, productivity-focused AI tools streamline workflows and support both creative and strategic initiatives.

• Visual AI Tools
  Whether it’s generating images for a campaign or analyzing video content for quality control, visual AI tools make it easier to enhance branding and marketing materials.

• Text Generation Tools
  Powered by large language models, these tools can create human-like written content, automate marketing copy, assist with brainstorming, and save valuable time.

Why Attend?

This workshop will offer a deeper dive into each AI tool category, showcasing how they can be applied to strengthen business operations and marketing strategies. Whether you’re just starting to explore AI or looking to refine your current approach, you’ll leave with practical knowledge to put into action.